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Chipotle

Chipotle’s whole brand is all about doing the right thing so why do they continue to give already-rich celebrities an exclusive card which lets them eat there for free whenever they want? That’s why Chipotle is revoking their cards and giving them to deserving people, nominated by you.

Made with Taylor Martin (AD)




Case study video

This MET Gala, while celebrities are wearing outfits worth millions, Chipotle is going to revoke their celebrity card from them.




OOH & Social

If Chipotle missed a few celebs at the red carpet, they’d call them out with OOH and on Twitter the next day.




Doing the right thing

After revoking the cards, Chipotle will start the nomination process to give the cards to people who actually deserve them.



Because rich people can buy their own burritos

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