Oscar Mayer

88% of the people who attend sporting events have eaten a hot dog there in the past year,  while only 64% of people choose to eat hot dogs at a NASCAR event.

To solidify NASCAR’s relationship with Oscar Mayer hotdogs, we created The Wienie Cup. Oscar Mayer will race their six existing wienermobiles right before Daytona 500 to decide which condiment goes best with a hotdog.

Made with Athena Michaels (AD), Bella Piasentin (ST)

Wienermobiles

The six existing wienermobiles will be reskinned to the condiment colors that go on a hot dog and are owned by Heinz, Oscar Mayer’s parent company. The sponsors will also be all the sister companies owned by Heinz-Kraft.

The drivers

Oscar Mayer will bring back retired NASCAR Hall of Famers to compete against each other in the race.